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Fresh Research from Altimeter Group – Content: The New Marketing Equation
**Update: Content: The New Marketing Equation is LIVE! http://slidesha.re/TheContentEquation If you’d like to embed the report, ping me – I’ll shoot the code your way. And, if you’re on Twitter, use...
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Content Curation: Truths, Threats, Motivations and Opportunities
Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us. Applications...
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Social TV: Solving for Synchronicity in an On-Demand Future
This post originally appeared on Altimeter Group’s blog. Real-time content synchronization between offline and online media has become the darling of social TV, frequently serving as its very...
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The battle for “first screen”: TV struggles to maintain priority
In the wake of Super Bowl XLVIII, it’s no secret that social TV has the potential to bring the “watercooler conversation” into the living room. Despite the fact that Super Bowl ratings fell to a...
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Mobile-first customers and new content consumption habits are redefining...
This post originally appeared on Altimeter Group’s blog. As attention spans wane, listicles reign, and traditional journalism often gets left by the wayside for the shorter form content needs of mobile...
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